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両方とも前のリビジョン前のリビジョン
次のリビジョン		前のリビジョン
data:bank_direct_telemarketing [2014/06/26 08:20] – wataludata:bank_direct_telemarketing [2015/01/13 10:26] (現在) – watalu
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 === 1つ目のデータ === === 1つ目のデータ ===
  
-[[http://archive.ics.uci.edu/ml/datasets/Bank+Marketing|ここ]]からダウンロードできるはずだが、たまにアクセスできないことがあるので、{{:mselab:2013:stat:week1:bank.zip|こちら}}にも置かせて頂いておく。このデータの概要は[[http://repositorium.sdum.uminho.pt/bitstream/1822/14838/1/MoroCortezLaureano_DMApproach4DirectMKT.pdf|USING DATA MINING FOR BANK DIRECT MARKETING: AN APPLICATION OF THE CRISP-DM METHODOLOGY]]という文献に記されている。+[[http://archive.ics.uci.edu/ml/datasets/Bank+Marketing|ここ]]からダウンロードできるファイルの旧版で、{{:mselab:2013:stat:week1:bank.zip|このファイル}}のこと。このデータの概要は[[http://repositorium.sdum.uminho.pt/bitstream/1822/14838/1/MoroCortezLaureano_DMApproach4DirectMKT.pdf|Using Data Mining For Bank Direct Marketing: An Application of the Crips-DM Methodology]]という文献に記されている。
   * [Moro et al., 2011] S. Moro, R. Laureano and P. Cortez. Using Data Mining for Bank Direct Marketing: An Application of the CRISP-DM Methodology. In P. Novais et al. (Eds.), Proceedings of the European Simulation and Modelling Conference - ESM'2011, pp. 117-121, Guimarães, Portugal, October, 2011. EUROSIS.   * [Moro et al., 2011] S. Moro, R. Laureano and P. Cortez. Using Data Mining for Bank Direct Marketing: An Application of the CRISP-DM Methodology. In P. Novais et al. (Eds.), Proceedings of the European Simulation and Modelling Conference - ESM'2011, pp. 117-121, Guimarães, Portugal, October, 2011. EUROSIS.
  
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 |10|day|last contact day of the month|(numeric)| | |10|day|last contact day of the month|(numeric)| |
 |11|month|last contact month of year|(categorical)|"jan", "feb", "mar", ..., "nov", "dec"| |11|month|last contact month of year|(categorical)|"jan", "feb", "mar", ..., "nov", "dec"|
-|12|duration|最後のコンタクト時の時間(秒) last contact duration, in seconds|(numeric)| | +|12|duration|最後のコール時の時間(秒) last contact duration, in seconds|(numeric)| | 
-|13|campaign|今回のキャンペーンでのコンタクト回数 number of contacts performed during this campaign and for this client|(numeric, includes last contact)| | +|13|campaign|今回のキャンペーンでの総コール回数 number of contacts performed during this campaign and for this client|(numeric, includes last contact)| | 
-|14|pdays|以前のキャンペーンでの最終コンタクトからの経過日数 number of days that passed by after the client was last contacted from a previous campaign |(numeric, -1 means client was not previously contacted)| | +|14|pdays|前回のキャンペーンでの最終コールからの経過日数 number of days that passed by after the client was last contacted from a previous campaign |(numeric, -1 means client was not previously contacted)| | 
-|15|previous|number of contacts performed before this campaign and for this client|(numeric)| | +|15|previous|今回のキャンペーン以前の総コール回数 number of contacts performed before this campaign and for this client|(numeric)| | 
-|16|poutcome|outcome of the previous marketing campaign|(categorical)|"unknown","other","failure","success"|+|16|poutcome|前回のキャンペーンの結果 outcome of the previous marketing campaign|(categorical)|"unknown","other","failure","success"|
 |17|y|has the client subscribed a term deposit?|(binary)|"yes","no"| |17|y|has the client subscribed a term deposit?|(binary)|"yes","no"|
  
 === 2つ目のデータ === === 2つ目のデータ ===
  
-同じく[[http://archive.ics.uci.edu/ml/datasets/Bank+Marketing|ここ]]からダウンロードできる bank-addition.zip というファイルに含まれている。+同じく[[http://archive.ics.uci.edu/ml/datasets/Bank+Marketing|ここ]]からダウンロードできる bank-addition.zip というファイルに含まれている。[[http://www.sciencedirect.com/science/article/pii/S016792361400061X|A Data-Driven Approach to Predict the Success of Bank Telemarketing]]という論文で分析されたデータとほぼ同等、と評されている。[[http://bru-unide.iscte.pt/RePEc/pdfs/13-06.pdf|この文献]]も参考になるかもしれない。
  
   * [Moro et al., 2014] S. Moro, P. Cortez and P. Rita. A Data-Driven Approach to Predict the Success of Bank Telemarketing. Decision Support Systems, Elsevier, 62:22-31, June 2014   * [Moro et al., 2014] S. Moro, P. Cortez and P. Rita. A Data-Driven Approach to Predict the Success of Bank Telemarketing. Decision Support Systems, Elsevier, 62:22-31, June 2014
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 |Output variable (desired target):||| |Output variable (desired target):|||
 |21|y|has the client subscribed a term deposit? (binary: 'yes','no')| |21|y|has the client subscribed a term deposit? (binary: 'yes','no')|
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